Loser Machine’s inception came from professional skateboarder Adrian Lopez’s love for all things fast. The name “Loser Machine” comes from a group of friends, once stereotyped for being counter culture. Fast forward to today, LMC embraces all individuals that run outside the norm.
LMC embodies a sense of pride in community, craftsmanship, and the freedom that comes with being true to your trade, yourself, and others. The foundation of LMC is built off of the core values: Brotherhood, Pride, Originality, and Good Times.